Rainy Mondays usually inspire me to peruse the inter-webs looking for something to jump start the week. It could be an image on Pinterest or uncovering a new blog or even something silly. Well, today's inspiration is more of a WTF than anything else. But I still love it. I had to watch this promo video a few times to get over the extreme awkwardness of the models, but once I did I came away with this brain nugget: Even extremely successful brands know that it isn't good for business to always be serious. As a wise colleague once told me in public relations, "It's PR, not ER. Lighten up."
Have fun and happy Monday.