Wednesday, December 7, 2011

Shop Late, Shop Local: Every Thursday Until 10pm!

One day in the shop I was talking to a budding entrepreneur who was trying to get her event planning business established. I said, "As a small business owner you can interact with a lot of people every day but still remain extremely isolated. It's important to get out, network and brainstorm with peers. Don't be afraid to give up control and collaborate."

So when Meika and Warren from Another Man's Treasure popped into Kanibal Home at the end of November I decided to take my own advice. Meika and I have a history of trading shop talk, so it was no big surprise when our conversation strayed to the upcoming holiday season. How were we individually going to encourage local shopping? We already direct customers back and forth between our two shops, but what more could we do? How would we help drive shopping traffic to some of the other local shops as well?

And that's when Shop Late, Shop Local was born. Over the last few years, downtown Jersey City has seen the arrival of many great retail establishments. The mission of Shop Late, Shop Local is to spread the word about these businesses and encourage the flow of foot traffic among our growing shopping community.

Every Thursday during the month of December, participating businesses will extend operating hours until 10pm and offer customers an additional incentive. Following is a list of participating businesses:

Another Man's Treasure
Beekman Lane
Grove Street Bicycles
Hound About Town
Hudson County Art Supply
Iris Records
Kanibal Home
Metropolis Music
Smith + Chang General Goods

Tia’s Place
Vivi Girl

We even took our local commitment one step further and collaborated with the very talented Josh Bryant from Jersey City-based Metal Mermaid Press to design all of our marketing materials. Check out this snazzy poster:

 And below is a shopping guide with corresponding incentives:

Downtown Jersey City 2011 Holiday Shopping Guide

Another Man’s Treasure Vintage Store
353 Grove Street
A kaleidoscopic array of hand-picked vintage fashions, accessories, shoes and jewelry for men and women from the 1900's to the 1980's, with a focus on classic vintage, on-trend finds and designer bargains. An intriguing mix of vintage collectibles, records, books and magazines ensure there is something for everyone!
THURSDAY INCENTIVE: Serving seasonal drinks and nibbles.

Beekman Lane
512-B Jersey Avenue
Beekman Lane is an Interior Decoration Studio and Antique & Home Goods shop.  The shop carries an eclectic mix of antique pieces ranging from rustic & industrial to Mid-Century Modern.  Beekman Lane also houses a great selection of gift items.
THURSDAY INCENTIVE: Discounts on selected items and refreshments.

Deen Boutique
88 Morgan Street (Trump Plaza)
DEEN is a lifestyle boutique located in the heart of the Powerhouse Art District. Find a unique mix of established brands and trendy up-and-coming local designers. DEEN tailors its clothing and accessories with their customers in mind and continue to gain recognition in the Jersey City area. The boutique is like no other, with fashion basic looks for women as well as trendy accessories and home decor at affordable prices. DEEN is your one stop shop for fashion with unique styles.
THURSDAY INCENTIVE: $15 off all regular purchase over $50 or more plus enjoy a glass of wine while you shop. 

Grove Street Bicycles
365 Grove Street
Grove Street Bicycles is a full service bicycle shop located two blocks north of the Grove Street PATH Station. They carry the most sought after brands and styles in cycling for the entire family.  The shop stocks brands like Specialized, Masi, Dahon, FBM, FIT, Wethepeople, and many others. They are a full-service shop and can handle all your repair and maintenance needs. Their service department has more than 30 years of experience fixing bicycles, and their passionate team has a zeal for biking!
THURSDAY INCENTIVE: Offering 10% off all in stock accessories, 5% to 20% off all in stock bicycles and up to 50% off clothing(cycling or casual).

Hound About Town
218 Montgomery Fourth Street
17 McWilliams Place
Hound About Town’s motto is: You live a stylish urban lifestyle – your pet should too! At Hound About Town convenience meets community. They’re a cozy boutique with a focus on eco-friendly, locally made apparel and accessories, as well as optimal, sustainable nutrition choices for your pet. The shop’s second location recently opened at Hamilton Square.
THURSDAY INCENTIVE: 20% off selected items, refreshments and special events.

Hudson County Art Supply
303 First Street
Hudson County Art Supply opened in Downtown Jersey City in September 2003 with a mission to supply the local and surrounding communities with high quality art supplies in a friendly, helpful neighborhood atmosphere. They are geared toward artists and students and carry a wide array of art supplies including paints, brushes, paper, drawing materials and canvas.
THURSDAY INCENTIVE: 20% your purchases during Shop Late, Shop Local.

 Iris Records
114 Brunswick Street
Iris Records has served the vinyl needs of Jersey City since 1996. Well-known in Tokyo and Europe, the store covers all genres of music, from punk to funk to jazz records, along with soul, country, hiphop and even easy listening, vocals and oddities. Housed in a vintage 1920s pharmacy (yes, they have original phone booths!), Iris also now carries new release vinyl (Bon Iver! St.Vincent!) and a great assortment of 45s, rock magazines, and even an interesting assortment of books. And don't forget to check out the always surprising dollar section that seems to grow bigger and better each week!
THURSDAY INCENTIVE: All used records are 20% off each Thursday until Christmas.

Kanibal Home
213 Montgomery Street
Kanibal Home is a home décor and lifestyle store rooted in the belief that history is the heart of the home. The shop’s offerings include refurbished vintage furniture, found objects & new home décor, apparel and gift items. Kanibal Home regularly hosts craft workshops and events with a focus on supporting the local community.
THURSDAY INCENTIVE: Special events, giveaways and refreshments.

240 Newark Ave
Metropolis Music is Jersey City’s best (and only) music store. They carry a full line of new and used musical instruments, and offer private lessons, repairs and consignments.
THURSDAY INCENTIVE: Live music, special discounts and sale items.

308 Grove St
Mxyplyzyk is the place for good taste and contemporary design at affordable prices.
THURSDAY INCENTIVE: Offering 10% discount on entire purchase from 7pm - 10pm on Thursdays.

Smith & Chang General Goods
230 Pavonia Avenue
Inspired by general stores once found in small towns across America, Smith & Chang General Goods is a department store with an eco twist and a vintage vibe. They feature quality goods that are essential to everyday life, sustainable, stylish and authentic. Decidedly American in aesthetic, the shop sources as much as possible locally yet bring the best products available from all over the world. Smith & Chang’s own line of goods are produced locally using materials of highest quality. They promote responsible ways of living through the use of vintage & antiques, products made with reclaimed materials and locally produced & natural goods.
THURSDAY INCENTIVE: Offering prosecco to shoppers.

Tia’s Place
277 Grove Street
The shop is a women's boutique that offers shoes, accessories, jewelry, handbags, fashionable clothing and dresses at great prices. 
THURSDAY INCENTIVE: Offering 10% off.

Vivi Girl
512-A Jersey Avenue
Fun, girly, cute, sparkly, flirty, whimsical, and colorful (with an extra teaspoonful of pink!) all describe what Vivi Girl is all about.  The shop carries Orla Kiely bags, Tarina Tarantino jewelry, Tokyo Milk & Lollia bath & body products, and more!

In addition, here’s a link to the “Shop Late, Shop Local” Facebook page:

So what do you say? Will you be shopping local this holiday season?

No comments: